![]() ![]() ![]() …except after you hit ‘Publish,’ you only have 4 listeners. This situation might sound familiar: you thought up a game-changing idea for a podcast, you recorded your first episode, and you’re finally ready for your big premiere. At the very least, the next time you’re out in public and your podcast ~magically~ comes up in conversation, you’ll have a short and snappy way to convince people to listen.\ ![]() This exercise can help you refocus the format of your show, strategize your messaging, and consider more deeply why your podcast connects with listeners. For hosts, they help you figure out how to describe your podcast in a concise way and hone in on its essential appeal. For audiences, trailers provide an immediate sense of what your podcast is about, without having to read a lengthy description. Trailers are useful for audiences and hosts alike. Take advantage of this real estate with a trailer that excites people to dive into your full-length episodes. These placements are an excellent opportunity to capture the attention of new listeners and make a memorable first impression with your podcast. Other podcast platforms also include a high-priority spot for trailers, and there’s a designated link for your trailer on your Anchor profile page. ![]()
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